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This is a global email issue. The global email landscape is undergoing a significant transformation with the introduction of stricter compliance standards. Starting in April 2024, Google Workspace and Yahoo Mail began declining a portion of email traffic that doesn't meet compliance standards and will incrementally raise the rejection rate over time. For instance, if [...]
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Revitalize Your Brand: Top 10 Reasons for a New Website Design
In the fast-paced digital era, a company’s website is often the first point of contact for potential customers. It serves as a virtual storefront, reflecting the brand’s identity and values. As technology evolves and design trends shift, keeping your website up-to-date is crucial for maintaining a strong online presence. Here are the top 10 reasons […]
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What’s the difference between Google Analytics 4 and Universal Analytics?
With Google’s Univeral Analytics going away starting July 1st, 2023, lots of folks have been asking what is the big difference between the old Google Universal Analytics and the new Google Analytics 4. So… We asked AI to tell us and I think it did a pretty good job. So without further ado, here’s what […]
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Are Google Ads Worth the Money?
While some may be hesitant to spend money on search engine marketing, Google Ads have proven to be a worthy investment for businesses of all sizes. In this blog post, we will explore the reasons why Google Ads are worth the money. Google Ads, formerly known as Google AdWords, is an online advertising platform developed […]
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Top 10 Benefits of Digital Marketing for Small Business
Cost-effective: Digital marketing is often more cost-effective than traditional marketing methods and helps small businesses compete with larger companies. Targeted audience: Digital marketing enables small businesses to target specific demographics, such as age, location, interests, and behavior. Measurable results: Digital marketing provides measurable results, making it easier to track the success of campaigns and adjust [...] -
What personal data is being shared by Facebook and other Social Media companies?
Is this practice a lesser evil for the greater good or a true invasion of privacy? Lately there has been a lot of talk in the news about Facebook and other big Social Media companies sharing your data with third parties. Although the data shared is often defended as “anonymous,” many people have understandably voiced [...] -
DigitalHipster Inc. Relocates to Highland Square in Akron, Ohio
After 10 years in Wadsworth, Ohio, we finally became #Emptynesters and were ready to start a new chapter. In September, Wendy and I relocated our digital agency and home to Highland Square in Akron, Ohio. After about a month, its’ starting to feel like home. Even though we work virtually with most of our clients, […]
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Corona Virus Update: Words of Hope | Impact to Digital Marketing | Telecommuting Tips
As we sit self-quarantined in our home offices like most of the world, DigitalHipster Inc. is available 24/7 for all of your digital marketing and website support needs. Our team has always worked from home with the exception of team meetings, so we’ve had no issue in transferring to telecommuting. All of our clients’ websites, […]
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Google BERT Update – Keeping It Simple
Last month Google released the latest algorithm update called BERT. BERT stands for Bidirectional Encoder Representations from Transformers, but we like to keep it simple around here. Yes, the BERT mascot looks looks like his buddy is Ernie. Google is now getting better at differentiating the meaning of the search by better understanding natural language. […]
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How much should you pay for SEO in Akron or Cleveland?
Can you really rank #1 in Google searches by paying $99? We all get the spam emails from a random Company with a suspect gmail or yahoo address (i.e. [email protected]) promising to “fix everything wrong with your website” and “rank #1 for All your keywords today!” Can it really be true? For just a one-time […]
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Are you paying attention to Facebook’s 20% in-image text rule for Ads?
Although Facebook now officially says an ad won’t be automatically rejected for having more than 20% text in the image, Facebook’s algorithm applies an “image text rating” for ads or promoted posts. This new sort of sliding scale greatly determines your ad’s potential reach. This can be a huge impact especially for smaller niche audiences which are […]
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Just What is Programmatic Advertising?
Lately lots of Big Media companies like Spectrum Reach, Comcast, and even newspapers have been touting “programmatic ad buying” as 100% efficient for reaching your audience. It’s true that buying ads programmatically can help increase the efficiency, refine your ad reach to more specific behavioral attributes, down to the cable box for location, etc. Oddly, […]
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Are you getting constant calls about your Google Maps listing being incorrect?
We’ve fielded many calls from our clients receiving a call supposedly from Google telling them that their Google Business or Google Maps listing is incorrect. It usually starts with a robo-dialed voice chat bot saying, “Hi, this is Julie, your Google Business Listing representative. I’m calling you today because we noticed information on your Google […]
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Big Changes for Google Adwords Bid Optimization
Google initiated some subtle, but big changes to its Adwords bid optimization in the 4th Quarter of 2017. If you haven’t kept up, those changes could cost you money on your Adwords spend. Are you currently using Google’s Smart Bidding? You may be now, and you may not even know it. Smart Bidding according to Google […]
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DigitalHipster Inc. Announces Partnership with Ad Network
DigitalHipster Inc. has partnered with Semcasting to offer their patented Smart Zones® household, business, direct-to-device advertising and big data to our customers. This new partnership provides DigitalHipster™ with a dedicated Enterprise-Level marketing research team, data, unparalleled access to all major online networks, and gives our creative team better insight to best tailor our clients’ advertising creative for specific niches. “We’re excited about […]
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Congress is deciding today whether to let big companies like Comcast, Verizon and AT&T control the quality and speed of your access to the Internet based on what content they choose when they vote on Net Neutrality. The Internet is nothing more than a series of computers linked together by the Internet Service Providers (ISP). […]
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Online Niche Marketing
Before the Internet, small companies with small ad budgets had limited distribution channels for reaching their niche customers. It was not very cost-effective for a company to market to the “long tail” because the only way to reach out to enough people and ultimately reach those interested in specific niches was to spend money on […]
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Responsive Websites vs. Mobile Websites
Smartphone penetration* passed the tipping point of 50% a few years back, and is now at 73% in America. Consumers now search more on smartphones than they do on the desktop. Because of this trend, companies must develop a mobile device strategy to make sure they offer the best user experience for smartphone and tablet users. […]
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Top 5 Web Design Trends
Responsive, Hidden Main Menus, Parallax, Video Marketing & Custom Photography With technology constantly changing it can be difficult to keep track of the latest web design trends. If you’re a small business owner you may think that your website could use a facelift, but you’re likely not sure what style will work best for […]
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Manufacturers Use eCommerce Websites to Gain Business with more Efficiency
Today, the benefits of using ecommerce as a way to establish an online presence, attract customers, and drive conversions and sales have transformed ecommerce from a rare luxury to a necessity for today’s businesses. With the Internet becoming ever more saturated by the day with ecommerce websites and options for buying, the challenge of capturing […]